The 1969 models featured Chrysler's new round-sided "Fuselage" styling. The Fury was again available as a 2-door hardtop, 2-door convertible, 4-door hardtop, 4-door sedan, and 4-door station wagon. For 1970, the VIP was discontinued and a 4-door hardtop was added to the Sport Fury range, which also gained a new hardtop coupe. This was available in "GT" trim; 1970–71 Sport Fury GT models were powered by the 440 cu in (7.2 L) engine, which in 1970 could be ordered "6-barrel" carburetion consisting of three 2-barrel carburetors.
The 1969 models included the Fury I, Fury II and Fury III, the sport-model Sport Fury and the top-line VIP. The 225 cubic-inch six-cylinder engine continued as standard on the Fury I, II and select III models, with the 318 cubic-inch V8 standard on the Sport Fury, some Fury III models and all VIP models plus the station wagon; a three-speed manual transmission was standard, with the TorqueFlite automatic transmission optional. The six-cylinder engine/three-speed manual transmission power team – along with the three-speed manual transmission on the 318 cubic-inch V8 – continued to be available until midway through the 1971 model year, after which all full-sized Plymouths were built with a V8 engine and automatic transmission.
For 1970, the VIP was dropped, with the Sport Fury line expanded to include a four-door hardtop sedan. An optional Brougham package, which included individually-adjustable split bench seats with passenger recliner and luxurious trim comparable to the former VIP series, was available on Sport Furys; a Sport Fury GT and S/23 models. The S/23 was dropped for 1971, with new options including an electric sunroof (for top-line models) and a stereo tape player with a microphone, making it possible to record off the radio or take dictation.
The 1971s offered a new Sport Fury 4-door sedan, and a coupe (similar to the Sport Fury hardtop but with fixed rear quarter windows) in the Fury I series. A hardtop coupe was now available in the Fury II series, and a Formal Hardtop was available for both Sport Fury and Fury III. New options included headlight washers, and a stereo cassette recorder.
For 1972, the Fury was facelifted with a large chrome twin-loop bumper design with a small insignia space between the loops and hidden headlamps as standard equipment on the Sport Suburban, and the newly introduced Fury Gran Coupe and Gran Sedan, which eventually would become the Plymouth Gran Fury; the Sport Fury and GT models were dropped, while the new Fury Gran series offered an optional Brougham package. During the model year, hidden headlamps became an option on all models. For 1973, the front end was redesigned with a new grille and headlamp setup, along with bumpers capable of withstanding 5 mph (8 km/h) impacts.