The Kia K9, also known as the Kia K900 in North America and the Kia Quoris in other global markets, is a luxurious full-size sedan produced and sold by Kia. It made its debut in South Korea in May 2012, followed by international exports starting later that year. Initially available in various countries including South Korea, the Middle East, Colombia, and the United States, with plans for expansion into additional markets such as China.
The second generation of the K9 was introduced in 2018, featuring enhancements and updates to build upon the success of its predecessor. Despite its initial availability in several countries, sales of the K900 were discontinued in Canada by 2018 and in the United States by January 2021. However, the K9 continues to be a notable model in Kia's lineup, offering a blend of luxury, performance, and advanced features for discerning drivers.
First generation - 2012 (KH)[]
The Kia K9, also known as the Kia K900 in the United States and Canada, and the Kia Quoris in certain export markets, shares its foundation with the Hyundai Equus and Genesis, utilizing the BH-L (VI) platform. Notably, it marked Kia's inaugural offering of a rear-wheel-drive sedan in the United States, signaling the brand's venture into the luxury segment. Internally known as the KH during development, the K9 exhibits a distinct identity while drawing inspiration from its Hyundai counterparts.
In terms of dimensions, the K9 is marginally shorter than the Equus but boasts a longer wheelbase compared to the Hyundai Genesis, resulting in a harmonious balance of proportions. Embodying Kia's design language, the K9 features the iconic "Tiger nose" grille, complemented by advanced safety technologies such as blind-spot detection, head-up display, and adaptive front lighting systems, enhancing both aesthetics and functionality.
Upon its launch, the K9 was introduced with a range of engine options tailored to specific markets. In South Korea, buyers could choose from a 3.3-liter V6 delivering 300 PS or a 3.8-liter GDI V6 producing 334 PS, both paired with an eight-speed automatic transmission. Meanwhile, the Quoris variant debuted in Russia with a 3.8-liter V6 engine generating 294 PS.
In the United States, the K900 model is powered by a potent 5.0-liter GDI V8 engine, producing 426 PS and 376 lb-ft of torque. In contrast, Canadian buyers have the option of a 3.8-liter GDI V6 engine generating 315 PS and 293 lb-ft of torque, or the same 5.0-liter GDI V8 as the US market, offering versatility to cater to diverse preferences and market demands.
Powertrain[]
(Every KH uses an 8-speed automatic transmission)[]
| Model | Power | Torque |
|---|---|---|
| 3.3 Lambda II GDi | 300 PS (296 hp) @ 6,400 rpm | 348 N⋅m (257 lb⋅ft) @ 5,200 rpm |
| 3.8 Lambda II MPi | 290 PS (286 hp) @ 6,200 rpm | 358 N⋅m (264 lb⋅ft) @ 5,000 rpm |
| 3.8 Lambda II GDi | 344 PS (329 hp) @ 6,400 rpm | 395 N⋅m (291 lb⋅ft) @ 5,100 rpm |
| 3.8 Lambda II GDi | 315 PS (311 hp) @ 6,000 rpm | 397 N⋅m (293 lb⋅ft) @ 5,000 rpm |
| 5.0 Tau GDi | 425 PS (419 hp) @ 6,400 rpm | 510 N⋅m (376 lb⋅ft) @ 5,000 rpm |
Second Generation - 2018 (RJ)[]
The all-new K9/K900, introduced by Kia at the March 2018 New York International Auto Show, marks a significant upgrade from its predecessor. The latest generation boasts increased dimensions, with a longer and wider body and a stretched wheelbase of approximately 2.3 inches (60 mm). Despite these enhancements, it maintains continuity in terms of its transmission, retaining the 8-speed gearbox, and offering the same trio of engine options.
Inside the vehicle, Kia has raised the bar with higher quality materials, including premium leather and wood trim, elevating the overall interior ambiance. Notably, the inclusion of an analog clock developed by Maurice Lacroix adds a touch of sophistication to the cabin.
In addition to these improvements, Kia has expanded its offerings by introducing an all-wheel-drive (AWD) variant of the K9/K900 in the South Korean market for the second generation, enhancing the vehicle's versatility and appeal to a broader range of customers.
Facelift[]
The facelift version of the K9/K900, unveiled with exterior images on May 17, 2021, showcases several notable updates compared to its pre-facelift counterpart. One of the most striking changes is the wider grille adorned with chrome V logos, lending the vehicle a more assertive and upscale appearance. Additionally, the facelift model features a full-width rear lamp design and a repositioned number plate, enhancing its visual appeal and modernity.
Inside the cabin, Kia has implemented significant enhancements as well. The updated version boasts a larger 14.5-inch infotainment display, providing occupants with improved visibility and functionality for navigation, entertainment, and vehicle settings. Moreover, the introduction of a fingerprint authentication system adds an extra layer of security and convenience for the driver and passengers, reflecting Kia's commitment to integrating cutting-edge technology into its vehicles.
Powertrain
(Every RJ uses an 8-speed automatic transmission)
| Model | Power | Torque |
|---|---|---|
| 3.3L Lambda II GDi | 249 PS (246 hp) @ 6,000 rpm | 347 N⋅m (256 lb⋅ft) @ 5,000 rpm |
| 3.3 Lambda II T-GDi | 370 PS (365 hp) @ 6,000 rpm | 510 N⋅m (376 lb⋅ft) @ 4,500 rpm |
| 5.0L Tau GDi | 425 PS (419 hp) @ 6,000 rpm | 520 N⋅m (293 lb⋅ft) @ 5,000 rpm |
Branding and commerce[]
Kia Motors employed various marketing strategies to promote the K900, including airing a commercial during Super Bowl XLVIII featuring Laurence Fishburne reprising his iconic role as Morpheus from The Matrix series. Additionally, in October 2014, basketball sensation LeBron James was appointed as Kia's K900 luxury ambassador.
Initial sales of the Kia K900 in the U.S. market were promising, with over 200 units sold per month from April to June during its launch year. However, sales experienced a decline in July and August 2014, dropping to approximately 100-130 units, and further decreasing to 56 units in September before recovering slightly to 62 units in October.
Despite its promising start, the K900 faced challenges in the market. It was discontinued in Canada in 2018 and in the United States in 2021. Kia attributed this decision to the shifting consumer preference towards crossovers and SUVs, which led to a decline in demand for large cars like the K900. By 2020, only 305 units of the K900 were sold in the US.
| Calendar Year | South Korea | United States | Canada |
|---|---|---|---|
| 2014 | 4,429 | 1,330 | 23 |
| 2015 | 4,294 | 2,524 | 36 |
| 2016 | 2,555 | 834 | 26 |
| 2017 | 1,553 | 455 | 7 |
| 2018 | 11,843 | 354 | 4 |
| 2019 | 10,878 | 390 | — |
| 2020 | 7,831 | 305 | — |
| 2021 | 6,432 | 85 | — |
| 2022 | 6,736 | — | — |
| 2023 | 3,898 | — | — |