On April 11 2010, Greystone Mansion, in tandem with Gooding & Co. launched the inaugural Greystone Mansion Concours d'Elegance at the Greystone Mansion park in Beverly Hills.

The first ever Greystone Mansion Concours d'Elegance featured over 100 cars and motorcycles including Fred Astaire's 1927 Rolls-Royce and Rita Hayworth's 1953 Cadillac. It also featured a 1938 Talbot Darracq T23 Drop Head Coupe, a 1959 Ferrari 250GT Series 1 Cabriolet and a 1927 Bentley 6 1/2 Litre Tourer by Vanden Plas.

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