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History[]
In 1901, John Francis Dodge and Horace Elgin Dodge moved their Dodge Brothers Bicycle & Machine Factory to Detroit, Michigan. Their bearings and other parts were in demand with the early automobile industry, and they helped design motor parts for early Oldsmobiles.
In 1902, the Dodge Brothers were approached by Henry Ford, who was looking for help in financing his own automobile company. Dodge Brothers helped finance the start of the Ford Motor Company as well as manufacturing parts for early Fords, to Ford and the Dodge Brothers mutual financial benefit.
In 1914, the Dodge Brothers started their own auto company, which they named the Dodge Brothers Motor Vehicle Company, choosing 50 dealers initially from hundreds of applications, some of which remain successful today. In 1917, Dodge Brothers began building motor trucks as well, at first for use by the United States Army during World War I, then commercially after the war's end.
In 1925, the Dodge Brothers Company was purchased by Dillon, Read & Company for US$146 million, said to be the largest cash transaction in history up to that time. Dillon Read in turn sold Dodge to the Chrysler Corporation on July 31, 1928.
Following Chrysler's takeover of the British Rootes Group and Simca of France, and the resultant establishment of Chrysler Europe in the late 1960s, the Dodge brand was used on light commercial vehicles, most of which were previously branded Commer or Karrier (Rootes subsidiaries), and on pick-up and van versions of the Simca 1100. The most common of these was the Dodge 50 series, widely used by utility companies and the military, but rarely seen outside the UK. Following Chrysler Europe's collapse in 1977, and the sale of their assets to Peugeot, the Dodge factory was quickly passed on to Renault, who gradually re-branded the range of vans and trucks to Renault Trucks through the 1980s, eventually dropping the products altogether and using the factory for engine production. Dodge would not return to the UK until the introduction of the Neon, branded as a Chrysler Neon, in the mid 1990s.
Dodge was part of the DaimlerChrysler company until May 14, 2007. Under DaimlerChrysler, the Dodge brand has become known primarily for its trucks, which account for 78% of the division's sales. Dodge is attempting to change this with the introduction of the new Dodge Charger.
The Dodge marque will also be promoted in Europe. Currently, the Viper is the only Dodge-branded vehicle in that market, but DaimlerChrysler will begin to heavily advertise the brand's Caliber and Nitro models with a masculine image.
On May 14, 2007, Cerberus Group announced that it would take ownership of about 80% of Chrysler Group, including Chrysler Financial (which includes Dodge). This was finalized by September 2007. Cerberus signed on numerous ex-Chrysler people as advisors, including Tom Gale, the designer who oversaw the original LH, PT Cruiser, Ram, and Viper, Gary Dilts, the former sales chief, Jerry Farrell, former president of Chrysler Financial, and Thomas Gillman, former CFO of Chrysler Financial. Dieter Zetsche said that the main reason for choosing Cerberus was Chrysler’s long-term success, but it’s also possible they gave the most concessions with regard to continuing joint projects with Mercedes. To date, Chrysler LLC (the new name of the company) has continued to promote the Dodge brand as a full line of cars and trucks. However, recent insider rumors indicate a restructuring could lead to Dodge dropping its automobiles (Most of which are variants of Chrysler products) and combined with Chrysler as a truck-only brand again. This is unverified at this time.
History of logos.[]
Dodge Racing Team[1]1910[2]1955[3]1962[4]1976[5]1994[6]2010[]
In the 1970s, Dodge began producing Race Cars for the NASCAR Sprint Cup Series. With little success, in the late 1970s, Dodge pulled the plug on the NASCAR Series and headed to multiple Sports Car Racing Divisions. With large success in 2001, NASCAR invited Dodge back into their Sprint Cup and Nationwide Series. By 2012, Dodge was having multiple trips to victory lane with Petty Enterprises and Penske Racing. In summer 2012, Penske announced they were moving to Ford Motor Company Fusions and Petty Enterprises also ditched Dodge. Dodge will go back into focusing more on Sports Car Racing but hopes to eventually return to NASCAR Racing.
Product Gallery[]
North American model lineup[]
- Dodge 024 (1979-1982)
- Dodge 400 (1982-1983)
- Dodge 600 (1983-1988)
- Dodge 880 (1962-1965)
- Dodge Aries (1981-1989)
- Dodge Aspen (1976-1980)
- Dodge Avenger (1995-2000, 2007-present)
- Dodge B Series (1948-1953)
- Dodge Caliber (2007-present)
- Dodge Caravan (1984-present)
- Dodge Caravan EPIC (1999-2001) (Production Electric Vehicle)
- Dodge Challenger (1970-1974)
- Dodge Challenger (1978-1983) (second generation was a rebadged Mitsubishi Galant)
- Dodge Challenger (2008-present) (third generation LY platform)
- Dodge Charger (B-body) (1966-1978)
- Dodge Charger (L-body) (1983-1987)
- Dodge Charger (2006-present)
- Dodge Colt (1971-1994, rebadged Mitsubishi Lancer/Mirage)
- Dodge Conquest (1984-1986, rebadged Mitsubishi Starion)
- Dodge Coronet (1955-1958)
- Dodge Coronet (1965-1976)
- Dodge Crusader (1951-1958, Canada, rebadged Plymouth Cambridge/Plymouth Plaza)
- Dodge Custom 880 (1962-1965)
- Dodge Custom Royal Regal Lancer (1958)
- Dodge D Series (1961-1980)
- Dodge Dakota (1987-present)
- Dodge Dart (1960-1976)
- Dodge Dart Sport (1973-1976)
- Dodge Daytona (1984-1993)
- Dodge Demon (1971-1972)
- Dodge Diplomat (1977-1989)
- Dodge Dude (1969?-1975?)
- Dodge Durango (1998-present)
- Dodge Dynasty (1988-1993)
- Dodge Grand Caravan (1987-present)
- Dodge Intrepid (1993-2004)
- Dodge Kingsway (1946-1952), Canadian model (1946-1950, rebadged Plymouth DeLuxe); (1951-1952, rebadged Plymouth Concord)
- Dodge Lancer (1961-1962, 1985-1989)
- Dodge Magnum (B-body) (1978-1979)
- Dodge Magnum (2005-present)
- Dodge Mayfair (1953-1959, Canada, rebadged Plymouth Belvedere
- Dodge Mini Ram Van (1984-1988, commercial version of the Dodge Caravan)
- Dodge Mirada (1980-1983)
- Dodge Monaco (1965-1978)
- Dodge Monaco (1990-1992)
- Dodge Neon (1995-2005)
- Dodge Nitro (2007-present)
- Dodge Omni (1978-1990)
- Dodge Phoenix
- Dodge Polara (1960-1973)
- Dodge Power Wagon (1945-1968)
- Dodge Raider (1987-1990, rebadged Mitsubishi Montero)
- Dodge Ram (1981-present)
- Dodge Ram 50 (1979-1993, rebadged Mitsubishi Mighty Max)
- Dodge Ram Van (1979-2003)
- Dodge Ram Wagon (1979-2003)
- Dodge Ramcharger (1974-1993)
- Dodge Rampage (1982-1984)
- Dodge Regent (1946-1959, Canada, rebadged Plymouth Special DeLuxe/Plymouth Cranbrook/Plymouth Savoy)
- Dodge Shadow (1987-1994)
- Dodge Sierra
- Dodge Spirit (1989-1995)
- Dodge Sportsman (1971-1978)
- Dodge Sprinter (2003-present, rebadged Mercedes-Benz Sprinter)
- Dodge SRT-4 (2003-2005)
- Dodge St. Regis (1979-1981)
- Dodge Stealth (1991-1996, rebadged Mitsubishi 3000GT)
- Dodge Stratus (1995-2006)
- Dodge Super Bee (1968-1971)
- Dodge Town Panel
- Dodge Town Wagon
- Dodge Tradesman (1971-1978)
- Dodge Viper (1992-present)
- Dodge Viscount (1959, Canada, rebadged Plymouth Fury)
- Dodge W150
- Dodge W200
Military trucks[]
T202 — 1/2 ton, 4x4 series truck (G-505)
- Dodge VC-1
- Dodge VC-2
- Dodge VC-3
- Dodge VC-4
- Dodge VC-5
- Dodge VC-6
T203 — 1/2 ton, 4x4 series truck
- Dodge VF-401
- Dodge VF-402
- Dodge VF-403
- Dodge VF-404
- Dodge VF-405
- Dodge VF-406
- Dodge VF-407
T207 — 1/2 ton, 4x4 series truck (G-505)
- Dodge WC-1
- Dodge WC-3
- Dodge WC-4
- Dodge WC-5
- Dodge WC-6
- Dodge WC-7
- Dodge WC-8
- Dodge WC-9
- Dodge WC-10
- Dodge WC-11
T211 — 1/2 ton, 4x4 series truck (G-505)
- Dodge WC-12
- Dodge WC-13
- Dodge WC-14
- Dodge WC-15
- Dodge WC-16
- Dodge WC-17
- Dodge WC-18
- Dodge WC-19
- Dodge WC-20
T214 — 3/4 ton, 4x4 series truck (G-502)
- Dodge WC-51
- Dodge WC-52
- Dodge WC-53
- Dodge WC-54
- Dodge WC-55
- Dodge WC-56
- Dodge WC-57
- Dodge WC-58
- Dodge WC-59
- Dodge WC-60
- Dodge WC-61
- Dodge WC-64
T215 — 1/2 ton, 4x4 series truck (G-505)
- Dodge WC-21
- Dodge WC-22
- Dodge WC-23
- Dodge WC-24
- Dodge WC-25
- Dodge WC-26
- Dodge WC-27
- Dodge WC-40
- Dodge WC-41
- Dodge WC-42
- Dodge WC-43
T223 — 1 1/2 ton, 6x6 series truck
- Dodge WC-62
- Dodge WC-63
T236 — 3/4 ton, 4x4 series truck (Canadian built)
- D3/4 APT
M-37 — 3/4 ton, 4x4 series truck (G-741)
- Dodge M-37
- Dodge M-42
- Dodge M-43
- Dodge XM-711B1
T137 — 1 ton, 4x4 series truck
- Dodge M-601
M-880 — 1 1/4 ton, 4x4 series truck
- Dodge M-880
- Dodge M-881
- Dodge M-882
- Dodge M-883
- Dodge M-884
- Dodge M-885
- Dodge M-886
- Dodge M-888
- Dodge M-890
4x2 variants:
- Dodge M-891
- Dodge M-892
- Dodge M-893
Dodge concept vehicles[]
- Dodge Avenger Concept (2003)
- Dodge Caravan DBX (1990)
- Dodge Challenger Concept (2006)
- Dodge Charger Concept (1999)
- Dodge Copperhead (1997)
- Dodge Demon Concept (2007)
- Dodge Deora (1967)
- Dodge Firearrow Roadster I (1954)
- Dodge Hornet (2006)
- Dodge Intrepid ESX (1996, 1998, 2003)
- Dodge Kahuna (2003)
- Dodge M4S (1984)
- Dodge M80 (2002)
- Dodge MAXXcab (2000)
- Dodge Mirada Turbine (1980)
- Dodge Polycar (1980)
- Dodge Powerbox (2001)
- Dodge Rampage Concept (2006)
- Dodge Razor (2002)
- Dodge Sidewinder (1998)
- Dodge Sling Shot (2004)
- Dodge Street Van (1978)
- Dodge Super 8 Hemi (2001)
- Dodge Tomahawk (2003, concept motorcycle)
- Dodge T-Rex (1997)
- Dodge TEVan (1992)
- Dodge Venom (1994)
(Some of the concept cars created by Dodge were made into scale models by Hot Wheels. One of the concept cars, the Dodge Sling Shot, was even based on the Hot Wheels car, Sling Shot.)
Photos[]
See Also[]
Dodge road car timeline, 1990-present American market |
[edit] | |||||||||||||||||||||
Type | 1990s | 2000s | ||||||||||||||||||||
0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | |||
Subcompact | Omni | |||||||||||||||||||||
Compact | Shadow | Neon | Caliber | |||||||||||||||||||
Colt | SRT-4 | Rebel | ||||||||||||||||||||
Mid-size | Spirit | Stratus | Avenger | |||||||||||||||||||
Full-size | Dynasty | Magnum | ||||||||||||||||||||
Monaco | Intrepid | Charger | ||||||||||||||||||||
Sports | Daytona | Avenger | Stratus Coupe | |||||||||||||||||||
Stealth | ||||||||||||||||||||||
Viper | ||||||||||||||||||||||
SUV | Ramcharger | Durango | ||||||||||||||||||||
Raider | Nitro | |||||||||||||||||||||
Pickup | Dakota | |||||||||||||||||||||
Ram | ||||||||||||||||||||||
Ram SRT-10 | ||||||||||||||||||||||
Minivan | Caravan/Grand Caravan | |||||||||||||||||||||
Van | Ram Van/Ram Wagon | Sprinter |
External links[]
- Official site
- Chrysler Group corporate official site
- DaimlerChrysler Official site
- UK independent Importer of Dodge Ram, Dodge Dakota, Dodge Durango, Dodge Charger, Dodge Challenger, and Dodge Viper based in London England
- Dodge Forum The website and live community for Dodge owners and enthusiasts.
- DodgeTalk Online Resource for Dodge Enthusiasts - Forums/Tech/Chat/Etc.
- Free Dodge VIN decoder
- Dodge VIN decoder Online Dodge VIN decoder
- Dodge VIN Lookup
- Stock Mopar — site that features the Dodge muscle cars from the 1960s and 1970s.
- History of Dodge in the UK
- Dodge 50 Series Vehicles UK Technical and Maintenance Sections, Gallerys for vehicles 1979-93.
- Dodge 50 Series (UK) Discussion forum and help center for Dodge 50 Series Owners 1979-93.
- Dodge Gallery Dodge Images
- Dodge cars from TopSpeed
- Muscle Car Facts- A year by year account of some of the greatest mopar muscle cars ever.
- The '61-'71 Dodge Truck Website A History of Dodge Light-Duty, and occasionally Medium and Heavy-Duty Trucks from around the 1960's.
- Old Dodges.com Site devoted to Dodge Medium and Heavy-Duty Trucks of the 1960's and 1970's, primarily focusing on the Dodge Bighorn Trucks(1973-1975).
- Allpar A site dedicated to everything mopar.
- ww2dodge.comWiki about the military Dodge's produced 1939 - 1945
- LXForums.comEnthusiast site for the Dodge Charger and Dodge Magnum (also Chrysler 300)
- Chrysler/Nissan partnership bears fruit in South America: the Dodge Trazo C1.8
- Fiat S.p.A Splits Dodge to Car and Ram Truck Brands
- A Body Mopar Forum — dedicated to all A Body Classic Mopars
- B Body Mopar Forum — dedicated to all B Body Classic Mopars
- E Body Mopar Forum — dedicated to all E Body Classic Mopars
- Classic Mopar Forum — dedicated to all Classic Mopars and Muscle cars
- Classic Dodge Cars & Parts — Classic Mopar Parts and Muscle cars
- New Ram Brand gets Dodge's Horns Logo, Dodge Adopts SRT-Like Twin-Red Slash
- Dodge's New Logo?
- This Is Dodge's New Logo