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The Detroit Electric was mainly sold to women drivers and physicians who desired the dependable and immediate start without the physically demanding hand cranking of the engine that was required with early internal combustion engine autos. A statement of the cars refinement was evidenced to the public through its design which included the first use of curved window glass in a production automobile, an expensive and complex feature to produce.
The company production was at its peak in the 1910s selling around 1000 to 2000 cars a year. Towards the end of the decade the Electric was helped by the high price of gasoline during World War I. In 1920 the name of the Anderson company was changed to "The Detroit Electric Car Company" as the car maker separated from the body business (it became part of Murray Body) and the motor/controller business (Elwell-Parker).
As improved internal combustion engine automobiles became more common and inexpensive, sales of the Electric dropped in the 1920s but the company stayed in business producing Detroit Electrics until after the Stock Market crash of 1929. The company filed for bankruptcy, but was acquired and kept in business on a more limited scale for some years building cars in response to special orders. The last Detroit Electric was shipped on February 23 1939, but in its final years the cars were manufactured only in very small numbers.
Notable people who owned Detroit Electrics cars included Thomas Edison, Charles Proteus Steinmetz and John D. Rockefeller, Jr. who had a pair of model 46 roadsters. Clara Ford, the wife of Henry Ford, drove Detroit Electrics from 1908 when Henry bought her a model C coupe with a special child seat, through the late teens. Her third car was a 1914 model 47 Brougham.
An electric car is depicted in the Donald Duck comic books as the car of the character Grandma Duck but the car depicted is more likely a Baker or a Rauch & Lang.
In the Belgian AutoWorld Museum in Brussels, which is owned by a private car collector, an original Detroit Electric can be seen in Europe.
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