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Alvis emblem 1


Alvis cars were produced by the manufacturer Alvis Car and Engineering Company Ltd of Coventry, United Kingdom from 1919 to 1967. The company also produced aero-engines and military vehicles, the latter continuing long after car production ceased.



The original company, TG John and Co. Ltd., was founded in 1919. Its first products were stationary engines, carburettor bodies and motorscooter. The company's founder T.G. John was approached by Geoffrey de Freville with designs for a 4-cylinder engine whose design called for aluminium pistons and pressure lubrication, unusual for the period. Some have suggested that de Freville proposed the name Alvis as a compound of the words "aluminium" and "vis" (meaning 'strong' in Latin)although de Freville himself vigorously denied this theory. Perhaps the name was derived from the Norse mythological weaponsmith, Alvis, but the true origin is unknown.

The first car model, the 10/30, using de Freville's design was an instant success and set the reputation for quality and performance for which the company became famous. Following complaints from the AVRO aviation company whose logo bore similarities to the original winged green triangle, the more familiar inverted red triangle incorporating the word 'Alvis' evolved. In 1921, the company changed its name and became the Alvis Car and Engineering Company Ltd. and moved production to Holyhead Road, Coventry.


An Alvis Fourteen Special Sports Tourer

In 1923 Captain GT Smith-Clarke joined from Daimler as Chief Engineer and Works Manager and was soon joined by WM Dunn as Chief Draughtsman. This partnership lasted for 25 years and was responsible for producing some of the most successful products in the company's history.

The original 10/30 side-valve engine was developed progressively becoming by 1923 the famous overhead-valve 12/50, produced until 1932 and one of the most successful vintage sports cars of all time. Exhilarating performance and rugged reliability meant that around 350 of these 12/50 hp cars and 60 of the later 12/60 hp survive today representing some 10 percent of total production.

1927 saw the introduction of the six-cylinder 14.75 h.p. and this engine became the basis for the long line of luxurious six-cylinder Alvis cars produced up to the outbreak of war. Not only were these cars extremely elegant but they were full of technical innovations. Independent front suspension and the world's first all-synchromesh gearbox came in 1933 followed by servo assisted brakes. A front wheel drive model was introduced (from 1928 to 1930), a model bristling with innovation with front wheel drive, in-board brakes, overhead camshaft and, as an option, a Roots type supercharger.

Smith-Clarke designed remarkable models during the 1930s and 1940s — including the handsome, low-slung six-cylinder Speed 20, the Speed 25 and the 4.3 Litre model. As with many upmarket engineering companies of the time Alvis did not produce their own coachwork relying instead on the many available Midlands coachbuilders such as Cross and Ellis, Charlesworth and Vanden Plas. Several cars also survive with quite exotic one-off bodywork from other designers. In 1936, the company name was changed to Alvis Ltd and by the beginning of the war, aero-engine and armoured vehicle divisions had been added to the company.

World War Two

In September 1939 following the outbreak of war car production was suspended, but was later allowed to resume and production of the 12/70, Silver Crest, Speed 25, and 4.3 Litre continued well into 1940. During World War II the car factory was severely damaged in the German Luftwaffe raid on Coventry in 1940 though strangely the armaments factory emerged fairly unscathed. Much valuable gear cutting and other equipment was lost and car production was suspended for the duration of the war only resuming during the latter part of 1946. Despite this, Alvis carried out war production on aero engines (as sub-contractor of Rolls-Royce) and other aeroplane equipment.

Post war


Car production resumed with a four-cylinder model, the TA14, based on the pre-war 12/70. A solid, reliable and attractive car the TA14 fitted well the mood of sober austerity in post war Britain but much of the magic attaching to the powerful and sporting pre-war models had gone and life was not easy for a specialist car manufacturer. Not only had Alvis lost their car factory but many of the prewar coachbuilders had not survived either and those that had were quickly acquired by other manufacturers. In fact the post war history of Alvis is dominated by the quest for reliable and reasonably priced coachwork.


Alvis Speed Twenty advert

Smith-Clarke himself retired in 1950 and Dunn took over as chief engineer. In 1950 a new chassis and six-cylinder 3 litre engine was announced and this highly successful engine became the basis of all Alvis models until production ceased in 1967. Saloon bodies for the TA21, as the new model was called, again came from Mulliner of Birmingham as they had for the TA14, with Tickford producing the dropheads. But with the first of these becoming part of Standard Triumph and the second being acquired by Aston Martin Lagonda it was clear by 1954 that new arrangements would have to be made. By this time some of the most original and beautiful designs on the three litre chassis were being produced by master coachbuilder Hermann Graber of Switzerland and indeed these one-off designed cars are highly sought after today. With a licence in place, from 1955 all Alvis bodies became based on Graber designs. Early examples were built by Willowbrook of Loughborough but at such a high price that very few were made. Only after 1958 with the launch of the TD21 did something resembling full scale production resume as Park Ward, coachbuilders for Rolls-Royce and Bentley, contracted to build the bodies. The TD21 and its later variants, the TE21 and finally the TF21 are well built, attractive and fast cars. However it was clear by the mid sixties that with a price tag of nearly double that of the mass-produced Jaguar the end could not be far off. There were several 'might-have-beens.' From 1952 to 1955 Alec Issigonis, the creator of the later Mini worked for Alvis and designed a new model with a V8 engine which proved too expensive to produce. Rover took a controlling interest in Alvis in 1965 and a Rover-designed mid-engined V8 coupé prototype named the P6BS was rumoured to be the new Alvis model but with the takeover by British Leyland this too was shelved. By the time the TF21 was launched in 1966, (available, like its predecessors in both saloon and drophead form and with either manual or automatic gearbox), the model was beginning to show its age despite a top speed of 127 mph - the fastest Alvis ever produced. With only 109 sold and with political troubles aplenty in the UK car manufacturing business at that time, production finally ceased in 1967. The Alvis name lived on with armoured fighting vehicle production and those who, like many, regretted the loss of a great car name, took some comfort from the fact that, unlike many other great names from the past, the brand had never been abused or applied to any product not worthy of the name.


Main article: Alvis plc

As part of Rover, Alvis Limited was incorporated into British Leyland but was bought by United Scientific Holdings plc in 1981. Subsequently the company's name changed to Alvis plc. In 1998, the armoured vehicle business of GKN plc was taken on and the main UK manufacturing operation moved from Coventry to Telford. In 2002 Alvis group purchased Vickers to form the subsidiary Alvis Vickers Ltd which was subsequently purchased by BAE Systems in 2004. BAE Systems have ended the use of the Alvis distinctive 'red triangle' trademark, so another famous British automotive marque has passed into history.

2019 - There is currently a company called "The Alvis Car Company Limited" in Kenilworth. Their associated company, Red Triangle, works on any model Alvis, but can also build a new continuation car, like the 4.3 litre short-chassis tourer. They also possess all the specification and build sheets for most if not all Alvis cars built between 1920 and 1967.


  • The site of the Alvis works in Holyhead road is now an out-of-town shopping complex, but its name, Alvis Retail Park, reflects the heritage of the site.

Alvis vehicles

Alvis car models

Model name Type From To Number
Alvis 10/30 1920 1923 603
Alvis 11/40 1921 1923 382
Alvis 12/40 1922 1925 1552
Alvis 12/50 2 seat sports, drophead coupe, saloon 1923 1933 3616
Alvis 14.75 1927 1929 492
Alvis 12/75 FWD Front Wheel drive; 2 seat sports, 4 seat sports, sports saloon 1928 1931 142
Alvis 16.95 Silver Eagle 2 seat sports, coupé, drophead coupe, saloon 1928 1936 1357
Alvis 12/60 2 seat sports, 4 seat sports, sports saloon 1931 1932 282
Alvis Speed 20 sports tourer, drophead coupé, sports saloon 1932 1936 1165
Alvis Firefly 12 4 light saloon, 6 light saloon, drophead coupé, sports tourer 1933 1934 904
Alvis Crested Eagle 4 light saloon, 6 light saloon, limousine 1933 1940 652
Alvis Firebird 4 light saloon, 6 light saloon, drophead coupé, sports tourer 1935 1936 449
Alvis 3 1/2 litre SA 1936 1936 61
Alvis Silver Crest 4 light saloon, 6 light saloon, drophead coupe 1937 1940 344
Alvis Speed 25 sports tourer, drophead coupe, sports saloon 1937 1940 536
Alvis 4.3 litre sports saloon, sports tourer 1937 1940 204
Alvis 12/70 sports tourer, drophead coupe, sports saloon 1938 1940 776
Alvis TA 14 sports saloon, drophead coupé 1946 1950 3213
Alvis TB 14 2 seater sports 1948 1950 100
Alvis TA 21 sports saloon, drophead coupé 1950 1953 1314
Alvis TB 21 2 seater sports 1950 1953 31
Alvis TC 21/100 Grey Lady sports saloon, drophead coupé 1953 1955 48
Alvis TC 108/G sports saloon, drophead coupé 1956 1957 37
Alvis TD 21 2 dr saloon, drophead coupé 1958 1963 1070
Alvis TE 21 2dr saloon, drophead coupé 1964 1966 352
Alvis TF 21 2dr saloon, drophead coupé 1966 1967 106

The production figure of 48 TC21/100 Alvis' shown above is inaccurate. According to the TC 21/100 registrar of the Alvis Owners Club, 600 TC 21/100's were produced of which perhaps 100 of the Drop Head Coupe and 30 of the 4 door sports coupe exist today. The TC 21/100 is a variant of the TC21 which should also be shown above as a distinct model.

Alvis military vehicles

See also


Automobiles made by BMC, BL and Rover Group companies
Austin | Austin-Healey | British Leyland | Jaguar | MG | Morris | Riley | Rover | MG Rover | Triumph | Vanden Plas | Wolseley
Austin models: A40 | Cambridge | Westminster | A35 | A30 | Mini | 1100/1300 | Mini Moke | 1800 | 3-Litre | Maxi | Allegro | Mini Metro | Maestro | Montego
Austin-Healey models: 100 | 3000 | Sprite
British Leyland models: Princess | P76 (Australia only)
Jaguar models: XJ6 | XJ12 | XJS
Morris models: Minor | Oxford | Cowley | Mini | 1100/1300 | 1800 | Marina/Ital
MG models: MGA | Magnette | Midget | Montego | MGB | MGC | 1100/1300 | MG RV8 | MG F/TF | MG ZT | MG ZR | MG ZS | MG SV
Riley models: Pathfinder | 2.6 | 1.5 | 4/68 | Elf | Kestrel
Rover models: P3 | P4 | P5 | P6 | SD1 | 25 | 75 (post-P4) | 45 | 400 | 200 | 100 (post-P4) | 800 | 600 | CityRover | Estoura | Streetwise
Triumph models: Herald | Spitfire | Vitesse | GT6 | Stag | TR7 | Toledo | 1300 |1500 | 2000 | 2.5 & 2500 | Dolomite | Acclaim
Vanden Plas models: Princess | 3-Litre | 1100/1300
Wolseley models: 4/44 | 6/90 | 15/50 | 1500 | 16/60 | 6/99 | 6/110 | Hornet | 1100/1300 | 18/85
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