Lincoln MKC

The Lincoln MKC is a compact premium crossover from Lincoln. Lincoln launched the MKC concept at the 2013 LA Auto Show and the production model officially went on sale in June 2014. The MKC is built upon the Ford Global C platform, shared with the Ford Escape small SUV.

History
Lincoln unveiled the MKC concept at the North American International Auto Show in Detroit in January 2013. The MKC went on sale in the summer of 2014 as a 2015 model. It is assembled at Louisville Assembly Plant.

According to the manufacturer, MKC further refines Lincoln's design "DNA" originally embodied on the second generation MKZ.

Trim levels include Premiere, Select, Reserve and top level Black Label.

Marketing
In August 2014, Lincoln signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey to star in a series of spots promoting the 2015 MKC.

To also market the new MKC, Lincoln introduced the Lincoln Date Night promotion, which allows those who qualify and participate to experience an extended test drive in the 2015 MKC and dinner for two at a restaurant of their choice, compliments of Lincoln.

Engines
The standard engine is a 2.0-liter four cylinder EcoBoost gasoline engine generating 240 horsepower and 270 lb-ft of torque. A 2.3-liter four cylinder EcoBoost gasoline engine generating 285 horsepower and 305 lb-ft is also offered.