Jeep Honcho

The Honcho was a trim package on the J10 pickup, offered from 1976-1983. It consisted of bold striping and decals, and was offered with factory extras such as the Levi's interior or a roll bar. It was one in a series of special decal packages offered for J-Series trucks in the mid to late 1970s, which included the Golden Eagle and 10-4 which offered an optional CB radio along with the decals. The Honcho package was only available on the sportside (stepside) and short bed trucks. Between 1980 and 1983, only 1,264 of the sportside versions were produced.

The Honcho was not the name for Jeep's full size trucks after American Motors Corporation (AMC) bought Jeep from Kaiser Motors in 1970. They were sold as the Gladiator for a few more years and after that were known simply as the J-Series trucks.

Decal packages were available for many of Jeep's vehicles in the 1970s, including a package for the Jeep Cherokee called the Cherokee Chief. The Golden Eagle package mentioned above was also available for both the CJ, TJ and the Cherokee.