Techniques d'Avant Garde

TAG Group (Holdings) S.A. is a private holding company based in Luxembourg City, Luxembourg. Founded in 1977 by Akram Ojjeh, the company is currently led by Chief Executive Officer Mansour Ojjeh, the son of the founder.

TAG Group (Holdings) S.A. generates revenue through its various subsidiaries that offer products and services in the business aviation, motorsports, hospitality, consumer products and real estate industries.

TAG is an acronym of Techniques d'Avant Garde.

History
TAG was formed in 1977 by Akram Ojjeh and is currently led by Chief Executive Officer Mansour Ojjeh, the son of the founder.

In 1985, TAG Group (Holdings) S.A. purchased Swiss watchmaker Heuer. TAG Group combined the TAG and Heuer brands to create the TAG Heuer brand and also gave its newly acquired watchmaking subsidiary the combined TAG Heuer name. Under TAG Group's ownership, TAG Heuer modernised its product line and significantly increased worldwide sales. LVMH purchased the TAG Heuer subsidiary in 1999 for US$740 million.

Aviation


TAG Aeronautics is distributor of Bombardier aircraft for the Middle East. TAG Aviation SA is the Dealer for the HondaJet business aircraft in Northern Europe.

Based in Geneva, Switzerland, TAG Aviation is a provider of business aviation services, aircraft management, aircraft charter, maintenance, sales and acquisitions. TAG Aviation USA, Inc is a U.S. aviation management company located in San Francisco. TAG is a broker for and part owner of the AMI Jet Charter company in San Francisco that holds the FAA air carrier certificate to operate in the U.S. In late 2007 AMI Jet Charter's air carrier certificate was revoked by the FAA due to alleged operational control violations. However, there is ongoing speculation the FAA had other motives other than operational control. The company now operates solely as a broker of aircraft.

TAG Farnborough Airport Ltd. is a subsidiary of TAG Aviation which owns the freehold on Farnborough Airport southwest of London in the United Kingdom. The freehold was bought from the UK MOD Ministry of Defence in 2007 following the previous 99 lease agreement signed in 1999.

Motorsport
TAG sponsored Williams in the early 1980s and then supplied McLaren with TAG Turbo Engines with the help of Porsche in the mid 1980s. The McLaren relationship continues to this day, with the TAG Group holding a stake in the McLaren Group.

Hotel
The Aviator Hotel was created by TAG Group in 2008 as a hotel for elite travelers moving between London and the world's leading destinations. Situated directly alongside TAG Farnborough Airport, Aviator Hotel houses 169 rooms consisting of 138 Aviator Rooms, 12 Aviator Studios and 19 Sky Suites. Aviator Hotel has established a strong reputation for the quality of food served in the hotels restaurant,the Aviator Brasserie, and cocktail list served in Sky Bar, located on the first floor of the hotel.

Other
Other areas of business include advanced technology, real estate and consumer products.